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Japanese External Reverse Porro Prism Binoculars.
VIRTUAL MUSEUM
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MARK OHNO |
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ミニチュア双眼鏡
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懐
かしの双眼鏡
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STANLEY OPTICAL CO
.
574 5th Av NTC USA & 30 W. Washington St.Chicago Il., USA.
1951
Advertisement Reseller. Brands: unknown. (note 20% war tax) |
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LEMAR SCIENTIFIC CORP
.
3412 W Jackson Blvd, Chicago Illinois,
USA
1952
Advertisement, Reseller. Brands: unknown
(note 20% war tax) |
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UNITED BINOCULAR CO
9043 S. Western, Chicago, Illinois, USA. Importer, stor & mail order retailer.
1954
local area advertisement for retail store. Brands:
UNITED binoculars, YOSHIDA binoculars.
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MARSHUTZ
418 West 6th St Los Angeles California USA.
1949
Optical retailer Brands: Unknown |
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UNITED BINOCULAR
CO
Western Ave, Chicago, Illinois, USA. Importer, mail order retailer.
1952
Advertisement.Brands:
UNITED binoculars
,
YOSHIDA binoculars.
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UNITED BINOCULAR CO
Importer, mail order retailer.
1953
Ad.
Brands:
UNITED
,
YOSHIDA binoculars. “TITAN MIDGET” in this ad
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GEORGE MAYERLE OPTICAL CO.
960 Market St San Francisco, Ca. USA.
1922
Advertisement, Importer, distributor.
Brands:
FATA MORGANA binoculars.
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MIURA TRADING CO LTD
298 Marunouchi Bldg, Chiyoda-Ku, Tokyo, Japan. Flyer. Exporter & Trading Co. Brand:
MANON binoculars.
Collection of Mark Ohno.
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AMERICAN THERMOWARE CO
1972
Advertisement, Importer, mail order retailer. Brand:
ATCO
binoculars. |
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MANON
Box 1386 Huntington Beach, Ca. USA. Importer, distributor, mail order.
1968
magazine Advertisement Brand:
MANON
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MANON
1972-1973
magazine advertisement, many magazines Brand:
MANON
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MIURA TRADING CO LTD
., aka
MIURA SHOIJI KK
, Marunouchi building,
Chiyoda-ku, Tokyo,
(Japan)
was an exporter and trading co, was founded 1946, and was the holder of
1964
US trademark for
MANON
, and used the brands
MANON and SHRINE.
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Marunouchi building
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For 1950’s Japanese advertisements, particularly for Nippon Kogaku, also see the
section.
JAPANESE ORIGINS #2
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ODEHNAL
680 Brandywine, Washington, DC
1971
magazine ad |
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Early United 6x15 Binoculars |
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Fata Morgana Binoculars |
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Manon 7x15 binoculars
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UNITED PRODUCTS C0,
7941 S Halsted, Chicago Il. USA. Importer and mail order retailer
. 1949
magazine advertisement. From 1946 United Products was advertising Swiss watches, and in 1947 were advertising war surplus US, UK & German binoculars, and around 1949 Japanese binoculars. From around March 1950 they were selling as
UNITED BINOCULAR CO.
(see below). |
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UNITED BINCOULAR CO
,
7941 S Halsted, Chicago Il, USA. Importer and mail order retailer. March
1950
magazine advertisement.
Brand:
UNITED binoculars
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Atco 7x18 binoculars
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SEARS ROEBUCK
USA.
1952
Christmas Catalog. Retailer. Brand (
AoCo/ASAHI
) 6x15 Tower Jr binoculars |
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SEARS ROEBUCK
USA. 1956
Christmas Catalog, retailer, advertisement for 6x15 binoculars. Brand: Unknown |
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CORNELL UNIVERSITY CAMPUS STORES
at Barnes Hall, Ithaca, NY, USA. Retailer. Nov
1969
newspaper ad. Brand:
BUSHNELL binoculars.
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Bushnell 6x15 binoculars
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AOCo Tower 6x15 binoculars
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United 6x15 binoculars
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CHARLES FRANK LTD
., 145 Queen St., Glasgow,
Scotland. Importer, distributor, retail chain.
Brand:
FRANK NIPOLE binoculars.
Collection of Mark Ohno. |
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Frank Nipole 12x50 binoculars |
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Frank Nipole 12x50 binoculars |
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Frank Nipole 12x50 binoculars |
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THALSON Co.
682 Mission St. San Francisco, Ca. USA.
1955
Binocular Catalog : Importer, distributor.
Brand:
PALOMAR binoculars.
Collection of Mark Ohno |
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Palomar 1955 Dealer and Retail Miniature Binocular Prices |
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UNITED BINOCULAR CO
1043 South Western Av Chicago Illinois, USA.
1957
Binocular Catalog : Importer, distributor.
Brand:
UNITED binoculars.
Collection of Mark Ohno |
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UNITED BINOCULAR CO
1043 South Western Av Chicago Illinois, USA.
1953
Binocular Catalog : Importer, distributor.
Brand:
UNITED, NIPPON KOGAKU MIKRON binoculars.
Collection of Mark Ohno. |
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United sold a great many binoculars binoculars by mail, as well as spotting scopes and rifle scopes. By the date of this catalog, 1957, they claimed to have sold optical products to 1,100,000 customers. United catalogs were not dated, and each version was probably used over several years until a revision. The cover color scheme of the different catalogs varied, in this case green and yellow on white. Catalogs can be dated by
the
postmark of their original mailing envelope, or by price revision inserts, or by a reference to how many years they had been in business in the catalog copy. |
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At the time of this 1953 catalog, United Binocular Co was importing and distributing the Nippon Kogaku Mikron 6x15 binoculars. (they were no longer selling the Mikron by 1957). It is interesting to note that the $ 27.50 price of the Nippon Kogaku Mikron binoculars in 1953 is the equivalent of $232 in 2013 US dollars (per the US Bureau of Labor Statistics, Consumer Price Index). If my math is correct, the average US worker in 1953 would have had to have worked around 13 hours to buy these. |
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Mikron 6x15 binoculars
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United 10 Power Pocket Binocular
Center Focus
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Period Advertising for Miniature Binoculars
Ursprüngliche Werbung für Miniaturferngläser. La Publicité Originale Pour les Jumelles Miniatures.
ミニチュア双眼鏡のヴィンテージ広告.
Старые объявления для миниатюрных бинокль.
Vintage Reklam för Kikare Miniatyr.
Antigua Publicidad de Prismáticos en Miniatura. Pubblicità Vintage per Binocoli in Miniatura. |
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1968 |
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Advertisements cropped & edited for relevance. Presented for not-for-profit purposes of historical research and education. Vintage advertisements give insight into the nature of binoculars distribution and into dates of retail activity of brands and models. |
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ABE COHEN’S EXCHANGE INC
142 Fulton St, New York City, USA
1952
newspaper ad. Brand:
COMET binoculars
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ABE COHEN’S EXCHANGE INC
NYC
1954
newspaper ad. Brand:
THOROBRED binoculars
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