UNITED BINOCULAR CO 7941 S. Halsted, Chicago, Il USA. Importer, mail order retailer. 1950 Ad. Brands: UNITED, YOSHIDA binoculars.

Japanese ad for VIXEN binoculars

Text Box:    VINTAGE MINIATURE BINOCULARS

Period Advertising for Miniature Binoculars. Ursprüngliche Werbung für Miniaturferngläser. La Publicité Originale Pour les Jumelles Miniatures. ミニチュア双眼鏡のヴィンテージ広告. Старые объявления для миниатюрных бинокль. Vintage Reklam för Kikare Miniatyr. Antigua Publicidad de Prismáticos en Miniatura.Pubblicità Vintage per Binocoli in Miniatura.

 

  - GERMAN ORIGINS #1

  - GERMAN ORIGINS #2

  - GERMAN ORIGINS #3

  - GERMAN ORIGINS #4

  - GERMAN ORIGINS #5

  - JAPANESE ORIGINS #1

  - JAPANESE ORIGINS #2

  - JAPANESE ORIGINS #3

  - JAPANESE ORIGINS #4

  - JAPANESE ORIGINS #5

  - JAPANESE ORIGINS #6

  - INTRODUCTION #1

  - INTRODUCTION #2

  - DISTRIBUTION #1

  - DISTRIBUTION #2

  - DISTRIBUTION #3

  - DISTRIBUTION #4

  - DISTRIBUTION #5

  - DISTRIBUTION #6

  - DISTRIBUTION #7

  - DISTRIBUTION #8

  - FUN ANALYZING BRANDS #1

  - FUN ANALYZING BRANDS #2

  - FUN ANALYZING BRANDS #3

  - FUN ANALYZING BRANDS #4

  - BINOCULARS BY BRAND A-B

  - BINOCULARS BY BRAND C-G

  - BINOCULARS BY BRAND H-M

  - BINOCULARS BY BRAND N-Q

  - BINOCULARS BY BRAND R-S

  - BINOCULARS BY BRAND T-Z

  - PHOTO GALLERY #1

  - PHOTO GALLERY #2

  - PHOTO GALLERY #3

  - PHOTO GALLERY #4

  - PHOTO GALLERY #5

  - PHOTO GALLERY #6

  - PHOTO GALLERY #7

  - PHOTO GALLERY #8

  - PHOTO GALLERY #9

  - PHOTO GALLERY # 10

  - VINTAGE ADVERTISING #1

  - VINTAGE ADVERTISING #2

  - VINTAGE ADVERTISING #3

  - VINTAGE ADVERTISING #4

  - VINTAGE ADVERTISING #5

  - VINTAGE ADVERTISING #6

  - VINTAGE ADVERTISING #7

  - VINTAGE ADVERTISING #8

  - ORIGINAL BOXES #1

  - ORIGINAL BOXES #2

  - CAN YOU REPAIR THESE?

  - REPAIR SEIZED OCULARS IF

  - COLLIMATE AND REPAIR CF

  - MORE REPAIRS #1

  - MORE REPAIRS #2

  - MORE REPAIRS #3

  - IDENTIFY THIS

  - SWAP SHOP & MISC

  - MISC

  - INDEX

  - RESEARCH MATERIALS #1

  - RESEARCH MATERIALS #2

  - DATA BINOCULARS BRANDS

Text Box: PAGE NAVIGATION: I WANT TO SEE:

Japanese External Reverse Porro Prism Binoculars.   VIRTUAL MUSEUM

MARK OHNO

Advertisements cropped & edited for relevance. Presented for not-for-profit purposes of historical research and education. Vintage advertisements give insight into the nature of binoculars distribution and into dates of retail activity of brands and models.

PETERTYL’S DRUGS Traverse City, Michigan, USA 1962 Ad. Brand: SPORT

Petertyl’s Drugs Traverse City, Michigan, USA 1962 ad. Brand: SWIFT binoculars.

HENRYS DIAMOND IMPORTERS 29 Court St., Binghampton, New York, USA. 1952 ad. Note $1 weekly finance plan.

HENRYS DIAMOND IMPORTERS

29 Court St., Binghampton, New York, USA. 1959 ad. Note 55¢ weekly finance plan.

DUNLAPS Lubbock, Texas, USA. 1960 ad. Department store.

HOUSE OF VISION Fort Mason City Iowa USA USA   1950 ad. Brand: NIPPON KOGAKU MIKRON binoculars

BIRKS JEWELERS Ottawa, Ontario, Canada. 1950 ad. Jewelry store.

GIBSONS DISCOUNT CENTER 50th St & Avenue H, Lubbock, Texas, USA 1968. Brand STELLAR binoculars

Text Box: NAVIGATION TO ALL PAGES
TOP OF PAGE, BOX RIGHT SIDE,
OR CLICK HERE.

UNITED PHOTO SHOP Market & Main Streets, Bloomington, Illinois, USA 1956 Ad. Camera shop.   Brand: BUSHNELL binoculars.

MONTGOMERY WARD 4th & Austin, Waco Texas,USA. 1951 Brand: PLUM binoculars.

MONTGOMERY WARD Troy, New York,   USA. 1956 ad. Brand: PLUM binoculars

Text Box:       BACK IN THE GOOD OLD DAYS YOU COULD BUY SOME      
     MINIATURE  BINOCULARS AND THEY WOULD INCUDE A  
     SPORTERIZED MODEL 1917 MILITARY SURPLUS RIFLE !
Text Box: ZINIKS SPORTING GOODS Salt Lake City, Utah, USA 1952 ad
Text Box: Zinik’s 50 South Main, Salt Lake City, Utah, USA 1967 Ad. Retailer. Brand:  TASCO binoculars
Text Box: SEARS 1949 East Camelback Rd.Phoenix, Arizona,USA. 1969 ad. Brand: SEARS binoculars

Sears 7x25 CF binoculars

BUSHNELL 47 E Green St, Pasadena, California, USA 1955 Ad. Importer/Distributor/Retailer. Brand: BUSHNELL binoculars (At the time of this ad, Bushnell was doing direct sales to the public through magazine and newspaper ads. Later they stopped retail sales).

HURON’S SURPLUS STORE Huron, South Dakota,   USA   1952 Ad. Army Surplus Store.

Brand: BUSHNELL binoculars Advertising tie in was aimed at the audience for the Holiday on Ice skating show July 30-Aug 3 1952 held at the Huron Arena.

Bushnell 7x18 binoculars

TROUTMANS Indiana, Pennsylvania, USA. 1959 ad

LEVY’S MUSIC CENTER 47 North Scott, Tucson, Arizona, USA 1960 ad

KLAMATH FALLS ARMY STORE 320 South US Hwy 6, Klamath Falls, Oregon, US. 1951 ad. Army surplus store. Brand: MAGNA binoculars. Note somewhat spurious intimation of US occupation army approval of quality.

Plum 6x binoculars

UMPQUA VALLEY HARDWARE 202 NORTH Jackson, Roseburg, Oregon 1953 ad. Hardware store.

TEXAS SPORT STORES San Antonio, Texas, USA. Outdoor Outfitter. 1967 ad. Brand: OPTEX binoculars

GEORGES RADIO AND SPORTING GOODS 826 Wall St., Bend, Oregon, USA. Outdoor Outfitter. 1951 ad. Brand: HERCULES binoculars

MARTINEK’S 217 East Front St., Traverse City, Michigan, USA. 1955 ad.

DR S. FISHER OPTOMITRIST, Nathan’s Jewelers, 321 N. Grant, Odessa, Texas, USA. 1949 ad. Brand: NIPPON KOGAKU MIKRON

YANKEE SURPLUS MDSE CO 254 State St., Portsmouth, New Hampshire, USA. 1952 ad.

PAY LESS DRUG STORE the plaza, Port Angeles, Washington, USA 1974 ad.Brand: TASCO binoculars

Swift Sport 6x15   binoculars

GLEIG BROS. SPORTING GOODS 58 Wellington Av., Chilliwack, British Columbia, Canada 1954 ad. Brand: ASAHI OPTICAL CO JUPITER JR binoculars

L.S. MODEL CO. NE Corner 9th & Arch Streets, Philadelphia, Pa USA. 1953 ad.

Note: top right binocular 4002 can be seen to have AOCo logo

COMPASS INSTRUMENT AND OPTICAL CO INC New York, New York 10010. Wholesale distributor. 1966 dated catalog with wholesale price insert. Brands: BINOLUX, COMPASS, AOCo. Collection of Mark Ohno.

SEARS Mansfield, Ohio, USA. 1954 Ad. Department store.   Brand: TOWER binoculars. Note: Tower marked binoculars like these are normally made by and marked by AOCo /Asahi Optical Co and are their Jupiter Jr. model and are so marked.

SEARS 543 Third St, San Bernadino, California, USA. 1954 Ad. Department store.   Brand: TOWER binoculars. Note: Tower marked binoculars like these are normally made by and marked by AOCo /Asahi Optical Co and are their Jupiter Jr. model and are so marked. “Jupiter Jr. marking and AOCo logo can be clearly seen in the ad drawing.

6x15 Tower binoculars

It can be such hard work convincing people it is fun to pose with miniature binoculars !

Please contribute a photo if you can….

Do you own one of these miniature binoculars? Send me a photo of someone looking though them and I may post it on this website. Send by email to

miniature.binoculars@gmail.com.

 

Haben Sie eines dieser Miniaturfernglasbesitzen ? Schicken Sie mir ein Foto von jemanden, wenn sie, und ich kann es auf dieser Website veröffentlichen . Per E-Mail an miniature.binoculars@gmail.com

 

Possédez-vous un de ces jumelles miniatures ? Envoyez-moi une photo de quelqu'un qui cherche si eux et je peux publier sur ce site . Envoyer par email à miniature.binoculars@gmail.com

 

あなたはこれらのミニチュア双眼鏡の 1 を所有していますか?私にそれらかかわら探し誰かの写真を送信し、私はこのウェブサイト上でそれを掲示することがあります miniature.binoculars@gmail.com に電子メールで送信します

 

Possiedi uno di questi binocoli miniatura ? Inviami una foto di qualcuno in cerca anche loro e posso postare su questo sito . Invia per e-mail a

miniature.binoculars@gmail.com

 

Vill du äger en av dessa miniatyr kikare ? Skicka mig ett foto av någon ser även dem och jag kan lägga upp den på denna webbplats . Skicka med e-post till miniature.binoculars@gmail.com

 

¿Es usted el propietario de uno de estos binoculares en miniatura ? Envíame una foto de alguien que busca , aunque ellos y puedo publicarlo en este sitio web. Enviar por correo electrónico a miniature.binoculars@gmail.com

 

Ydych chi'n berchen ar un o'r ysbienddrych bach hyn? Anfon llun o rywun yn edrych arnynt er mi ac efallai y byddaf bostio ar y wefan hon. Anfonwch e-bost at miniature.binoculars@gmail.com

GREENHILL & ELLIS (OPTICAL) LTD LING HOUSE DOMINION ST. LONDON EC2, UK. Importer.   1969 ADVERTISEMENT Brands: GREENKAT

NEWBOLD & BULFORD LTD Enbeeco House, Roger St, Grays Inn Rd, London WC1 UK. Importer/distributor.   1969 ADVERTISEMENT Brands: (miniature) WEGA, REGENT MICRO, SAVOY, MILO, COMMODORE, ENBEECO plus 30 or more full size binocular brands

PYSER BRITEX (SWIFT) LTD Fircroft Way, Edenbridge, Kent, UK. Importer/distributor.   1969 ADVERTISEMENT Brands: (miniature) SWIFT, APOLLO

SCOPE INSTRUMENT CO 175 5th Av NY 10 NY, USA. 1951 Fall Binocular Catalog : Importer, distributor.   Brand: SCOPE binoculars. Collection of Mark Ohno.

TASCO Distributor ad for an optical sales rep 1970 ad

SCHIEDERMAYERS 623-25 West College St, Appleton, Wisconsin, USA. 1960 ad. Hardware store.

DRURYS 2 420 Union St, Nashville, Tennessee, USA 1952 ad.