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SANS & STREIFFE 8400 Brookfield Ave. Brookfield Il and 565 West Washington Blvd, Chicago Il. USA Imprints from manuals. Importer, Distributor. Brand: SANS & STREIFFE binoculars. Circa 1958 to the late 1960’s?

S.E. LASZLO 200 Tillery St, Brooklyn NY., Circa 1966 Binocular Catalog . Distributor. Brand: “YOSHIDA THOROBRED” binoculars “HIGH SCORE GRAND VIEW” binoculars

BUSHNELL binocular ad

Japanese External Reverse Porro Prism Binoculars. Website MUSEUM

VINTAGE ADVERTISING #5

- JAPANESE ORIGINS #1

- JAPANESE ORIGINS #2

- JAPANESE ORIGINS #3

- JAPANESE ORIGINS #4

- JAPANESE ORIGINS #5

- JAPANESE ORIGINS #6

- JAPANESE ORIGINS #7

- FUN ANALYZING BRANDS #1

- FUN ANALYZING BRANDS #2

- FUN ANALYZING BRANDS #3

- FUN ANALYZING BRANDS #4

- BINOCULARS BY BRAND A-B

- BINOCULARS BY BRAND C-G

- BINOCULARS BY BRAND H-M

- BINOCULARS BY BRAND N-Q

- BINOCULARS BY BRAND R-S

- BINOCULARS BY BRAND T-Z

- VINTAGE ADVERTISING #1

- VINTAGE ADVERTISING #2

- VINTAGE ADVERTISING #3

- VINTAGE ADVERTISING #4

- VINTAGE ADVERTISING #5

- VINTAGE ADVERTISING #6

- VINTAGE ADVERTISING #7

- VINTAGE ADVERTISING #8

- ORIGINAL BOXES #1

- ORIGINAL BOXES #2

- CAN YOU REPAIR THESE?

- REPAIR SEIZED OCULARS IF

- COLLIMATE AND REPAIR CF

- SWAP SHOP & MISC

- MISC #1

- MISC #2

- OTHER BINOCULARS #1

- OTHER BINOCULARS #2

- OTHER BINOCULARS #3

- OTHER BINOCULARS #4

- OTHER BINOCULARS #5

- OTHER BINOCULARS #6

- OTHER BINOCULARS #7

- OTHER BINOCULARS #8

- OTHER BINOCULARS #9

- OTHER BINOCULARS #10

- BINOCULAR CATALOGS #01

- BINOCULAR CATALOGS #02

- BINOCULAR CATALOGS #03

- BINOCULAR CATALOGS #04

- BINOCULAR CATALOGS #05

- BINOCULAR CATALOGS #06

- BINOCULAR CATALOGS #07

- BINOCULAR CATALOGS #08

- BINOCULAR CATALOGS #09

- BINOCULAR CATALOGS #10

- DATA BINOCULARS BRANDS

- INDEX #1

- INDEX #2

- JB JE MFGR. CODE LIST

- TRADEMARKED LOGOS

Period Advertising for Miniature Binoculars. Ursprüngliche Werbung für Miniaturferngläser. La Publicité Originale Pour les Jumelles Miniatures. ミニチュア双眼鏡のヴィンテージ広告. Старые объявления для иниатюрных бинокль. Vintage Reklam för Kikare Miniatyr. Antigua Publicidad de Prismáticos en Miniatura. Pubblicità Vintage per Binocoli in Miniatura.

SWIFT INSTRUMENTS INC. Boston 25 Ma., San Jose 12 Ca. USA. Importer. USA. 1963 catalog. Brand: SWIFT binoculars. Collection of Mark Ohno

1963

NIKON Models with 5x15 and 7x15 binoculars

Nikon Flyer

Ad for SELECT (VIXEN?) “M” type 12x 25 binoculars

BENNETT BROTHERS BLUE BOOK of QUALITY MERCHANDISE 1963 catalog. Catalog retailer. Chicago, Il. USA

COMPASS INSTRUMENT & OPTICAL CO INC 104 East 25th St., NY, NY, 10010 USA. Importer, distributor. USA. 1976 wholesale catalog. Brand: BINOLUX binoculars. Collection of Mark Ohno

ASAHI PENTAX Italian Market Manufacturer Catalog of Distributor A.P.I. s.p.a, Casella Pastale 615, 50100 Firenze, Italy.

Brand: ASAHI PENTAX binoculars.

Collection of Mark Ohno

J.L. GALEF & SON, INC. , 85 Chambers St., NY.,7, NY. Distributor. 1950 catalog Brand: MIDGET binoculars. Collection of Mark Ohno

YORK CUTLERY CO. 552 West Market St, York, Pa. USA. Importer, Distributor, early 1950’s to mid 1990’s. Brochure (printed in Japan). Marked to local hardware store Mayer Fairchild, Towanda, Pa. Brand: unknown. Collection of Mark Ohno

FE/ FAR EASTERN SALES CO. 2251 WEST Pico Blvd Los Angeles 6 California USA. Importer, Distributor. 1952 catalog. Brand: F-E, F-E TOURIST, F-E COMMANDO binoculars . Collection of Mark Ohno

Text Box: NAVIGATION TO ALL PAGES TOP OF PAGE, BOX RIGHT SIDE, OR CLICK HERE.

ANDERSON’S JEWELRY CENTER Second, South and Main, Salt Lake City, Utah,USA 1949 Ad. Jeweler/Retailer. Note $1 a week financing! These would have been among the very first Japanese post war binoculars shipments to the USA: 1949 was the first year.

MILLER’S SURPLUS & VOLUME STORES San Bernadino, California USA 1965 Ad. Retailer. Brand: RALEIGH binoculars

Raleigh 6x15 binoculars

BOSSERT’S CAMERA SHOP 213 E 4th St., ong Beach, California, USA 1967 Ad. Retailer. Brand: BUSHNELL binoculars.

PFILE’S CAMERA SHOP 221 North Water St., USA 1963 Ad. Retailer. Brand: SCOPE binoculars.

LINN AND SCRUGGS Decatur, Illinois, USA 1951 Ad. Retailer. Brad: BUSHNELL

UNKLE JOES WOODSHED Flemington, Pennsylvania, USA Ad. Outdoor Retailer

KING’S JEWELRY COMPANY 212 E Washington St, New Castle, Pennsylvania,USA 1956 Ad. Jeweler/Retailer. Note 50¢ down and 50¢ a week financing!

MABLEY AND CAREW Swinton Center, Cincinatti, Ohio 1961 Ad.

PHIL JUDD’S 83 East Park St., Butte, Montana, USA 1961 Ad.

LEWIS BROS Fayetteville, Arkansas, USA. 1967 Ad. Department store

INGRAMS APPLIANCES , 800 Belvedere Rd., West Palm Beach, Florida USA 1956 Ad.

GUMPS South Avenue, Pasadena, California, USA 1961 Ad. Brand: SWIFT binoculars

MARIN SURPLUS 49 Simms at Anderson, San Rafael, California, USA 1977 Ad. Brand: SELSI binoculars. The common use of the term “Micron” was to invoke the image of but not cause legal conflict with the Nippon Kogaku use of “Mikron” on their binoculars of these type. Both terms came to symbolize binoculars of this design. Ironically, Nippon Kogaku used the term on additional conventional binocular designes and powers in addition to their 6x15 and 7x15 designs.

MARIN SURPLUS 49 Simms at Anderson, San Rafael, California, USA 1974 Ad.

UNION SUPPLY CO 5 Mount Vernon Ave., Uniontown, Pennsylvania, USA 1955 Ad.

OSCO DRUG USA 1965 Ad. Note use of the term “SKELETON BINOCULARS”

MARIN SURPLUS 49 Simms at Anderson, San Rafael, California, USA 1974 Ad.

ROBBINS 89 Main St. Cortland, NY. USA 1952 ad. Note use of the term “miniature skeleton binoculars”

SWAN RIES & CO 133 South Wabash, Chicago Illinois USA 1959 ad

These advertisements are cropped & edited for relevance, and are presented for not-for-profit purposes of historical research and education. Vintage advertisements give insight into the nature of the distribution of binoculars and into dates of retail activity of brands and models.