SLATTER’S SPORTING GOODS GOODS Clear Lake, Iowa, USA  1951 Ad. Sporting Goods shop

Japanese External Reverse Porro Prism Binoculars.  VIRTUAL MUSEUM

MARK OHNO

  VINTAGE ADVERTISING #7

Period Advertising for Miniature Binoculars. Ursprüngliche Werbung für Miniaturferngläser. La Publicité Originale Pour les Jumelles Miniatures. ミニチュア双眼鏡のヴィンテージ広告. Старые объявления для миниатюрных бинокль. Vintage Reklam för Kikare Miniatyr. Antigua Publicidad de Prismáticos en Miniatura.Pubblicità Vintage per Binocoli in Miniatura.

Advertisements cropped & edited for relevance. Presented for not-for-profit purposes of historical research and education. Vintage advertisements give insight into the nature of binoculars distribution and into dates of retail activity of brands and models.

- GERMAN ORIGINS #1

- GERMAN ORIGINS #2

- GERMAN ORIGINS #3

- GERMAN ORIGINS #4

- GERMAN ORIGINS #5

- JAPANESE ORIGINS #1

- JAPANESE ORIGINS #2

- JAPANESE ORIGINS #3

- JAPANESE ORIGINS #4

- JAPANESE ORIGINS #5

- JAPANESE ORIGINS #6

- JAPANESE ORIGINS #7

- INTRODUCTION #1

- INTRODUCTION #2

- DISTRIBUTION #1

- DISTRIBUTION #2

- DISTRIBUTION #3

- DISTRIBUTION #4

- DISTRIBUTION #5

- DISTRIBUTION #6

- DISTRIBUTION #7

- DISTRIBUTION #8

- DISTRIBUTION #9

- FUN ANALYZING BRANDS #1

- FUN ANALYZING BRANDS #2

- FUN ANALYZING BRANDS #3

- FUN ANALYZING BRANDS #4

- BINOCULARS BY BRAND A-B

- BINOCULARS BY BRAND C-G

- BINOCULARS BY BRAND H-M

- BINOCULARS BY BRAND N-Q

- BINOCULARS BY BRAND R-S

- BINOCULARS BY BRAND T-Z

- PHOTO GALLERY #1

- PHOTO GALLERY #2

- PHOTO GALLERY #3

- PHOTO GALLERY #4

- PHOTO GALLERY #5

- PHOTO GALLERY #6

- PHOTO GALLERY #7

- PHOTO GALLERY #8

- PHOTO GALLERY #9

- PHOTO GALLERY # 10

- VINTAGE ADVERTISING #1

- VINTAGE ADVERTISING #2

- VINTAGE ADVERTISING #3

- VINTAGE ADVERTISING #4

- VINTAGE ADVERTISING #5

- VINTAGE ADVERTISING #6

- VINTAGE ADVERTISING #7

- VINTAGE ADVERTISING #8

- ORIGINAL BOXES #1

- ORIGINAL BOXES #2

- CAN YOU REPAIR THESE?

- REPAIR SEIZED OCULARS IF

- COLLIMATE AND REPAIR CF

- MORE REPAIRS #1

- MORE REPAIRS #2

- MORE REPAIRS #3

- IDENTIFY THIS

- SWAP SHOP & MISC

- MISC #1

- MISC #2

- INDEX

- RESEARCH MATERIALS #1  

- RESEARCH MATERIALS #2

- RESEARCH MATERIALS #3

- RESEARCH MATERIALS #4

- DATA BINOCULARS BRANDS

BUSHNELL OPTICAL CO 175 5th Av NY 10 NY, USA. 1953 Binocular Flyer: Importer, distributor.  Brand: BUSHNELL binoculars. Collection of Mark Ohno.

LOCKWOOD’S CAMERA SHOP 4th and Cherry, Jamestown, NY, USA 1959 Ad. Brand: SWIFT binoculars

High style with miniature binoculars in 1968

NOVELLA HAWKINS 3102 Josephine, Hawkins, Co. USA 1983 Ad.

1954 Ad. Advertiser unknown. Brand: from visible logo appears to be AOCo 6x15 binoculars

JEFFERSON STORES Palm Beach Florida USA 1979 Ad. Brand: Tasco binoculars

SIBLEYS Rochester, NY, USA 1952 Ad. Brand: Tasco binoculars

JEFFERSON STORES Palm Beach Florida USA 1974 Ad. Brand: Tasco binoculars

LINDEMER 440 South Warren St., Syracuse, NY, USA 1956 Ad.

MAC TAGGART-HOFFMAN’S 933 Military Highway, Port Heuron Michigan, USA. 1953 ad. Brand: AOCo/ ASAHA OTICAL Co binoculars

COLUMBIAN OPTICAL CO 730 Main St.Klamath Falls, Oregon USA. 1957 ad. Brand: WINDSOR Binoculars

MARIN SURPLUS San Rafael California USA. 1975 ad. Brand: SELSI Binoculars

TEXAS STORES Texas, USA. 1965 ad.

ZINIKS SPORTING GOODS 116 Main St., Salt Lake City, Utah, USA 1952 a d

FEDERAL DEPT STORES Lansing, Michigan, USA 1959 Ad. Brand: TASCO binoculars

THE SUTCLIFFE CO 1225 South 4th St., Louisville, Kentucky, USA 1952 Ad.

CAIN SLOAN CO Nashville, Tennessee. USA 1960 Ad.

WESTLAKE CAMERA STORES Los Angeles California, USA 1953 Ad.

CENTRAL HARDWARE St Louis Missouri, USA 1964 Ad.

STEWART’S  Baltimore, Maryland, USA 1967 Ad. Brand: Tasco Binoculars

EASTERN COLUMBIA DEPARTMENT STORES Los Angeles, California, USA 1953 Ad.

STIX, BAER FULLER St. Louis, Missouri, USA 1959 Ad. Brand: Tasco Binoculars , perhaps other brands

CHARLES MAYER AND CO   29 W. Washington St., Indianapolis, Indiana, USA 1952 Ad. Brand: probably AOCo or AOCo Bushnell. Generic used of descriptive term “midget”

COLEN 110 W. 10TH St.,Wilmington, Delaware, USA 1957 Ad. Brand: Swift Binoculars

DEES PHOTO SUPPLY 420 Market St., Shreveport, Louisiana, USA  1952 Ad. Photo Supply Shop. Generic “midget” description.

H. COOK 523 West Central, Albequerque, New Mexico, USA 1960 Ad. Sporting Goods Retailer

RODES–RAPIER CO., fourth at Walnut USA 1952 Ad.

COAST INSTRUMENT CO 2076 Cherry St, long Beach, California, USA. 1952 Ad.

CENTRAL CAMERA CO Chicago Illinois USA 1955 Ad.

PROUDS Sydney, New South Wales, Australia 1974 Ad. Jeweler. Brand: GERBER BINOCULARS

BUSHNELL 2828 Foothill, Pasadena, California, USA 1966 ad. Distributor

K MART Terra Haute, Indiana, USA 1966 Ad. Discount Dept Store chain

JEFFERSON STORES Palm Beach Florida  USA . 1979 Ad. Dept Store. Brand:  TASCO binoculars.

Morsan Nyack, New York City, NY, USA 1975 Ad. Outdoor Outfitter

TWO YARD BIRDS North City Limits, Centralia, Washington, USA. 1953 ad. Army Surplus store

CHARLES MAYER AND CO   29 W. Washington St., Indianapolis, Indiana, USA 1952 Ad. Brand: probably AOCo or AOCo Bushnell

SAM BEAR PTY LTD 226 Russell St, Melbourne, Australia 1969 Ad. Brand: GERBER BINOCULARS

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HEIMANN OPTICIANS 36 North Madison Av, Los Angeles, California, USA Hawkins, Co. USA 1968 Ad. Brand: Bushnell binoculars

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CENTRAL CAMERA CO Chicago, Illinois. USA 1956 Ad. Brand: SIRUS binoculars

SCHIEDERMAYERS 623-25 West College St, Appleton, Wisconsin, USA. 1960 ad. Hardware store.